SEO for ROI. Everybody likes to rank first.
We make sure you matter most to the users that mean the most. Real keyword strategy, technical fixes, and on/off-page work tied to revenue — not impressions.
If you're reading this, Google still works.
SEO is the behind-the-scenes work content creators and developers do — fine-tuning every detail on and off your site to boost rankings and get you noticed.
We start by reviewing your search rankings and traffic over the past 16 months to understand where visitors come from and which pages they actually visit. Then we figure out how many of your pages Google has indexed (because if Google doesn't know a page exists, it won't rank).
Like you, we focus on the bottom line. We prioritize the pages that affect revenue first, build a Google Analytics 4 dashboard for the metrics that matter, and report monthly on the value each page contributes — calls, form fills, button clicks, video plays.
What's in a Primm SEO engagement.
Keyword research & strategy
A targeted strategy tailored to your product or service, finding low-competition, high-value keywords that attract the right customer.
In addition to 'running shoes,' we'd add 'cross country' and 'high-performance running shoes' to reach a more specific audience.
Technical SEO
We adjust the metadata search engines use to understand your site — alt text, schema, indexing, sitemaps, Core Web Vitals.
Google doesn't have eyes — every image needs context through alt text and proper meta descriptions to be indexed accurately.
On-page SEO
We optimize content and elements on your website to support search engine crawlers and human readers alike.
Simplifying your navigation menu helps both users and search engines find what they need faster.
Off-page SEO
We refine everything off your site — citations, third-party platforms, links — to strengthen your online presence.
Ensure your business name, address, and phone number are consistent across all listings and social profiles.
E-commerce SEO
Product pages with all the schema and structured data engines need to surface you in shopping results.
Conversion rate optimization
The art of getting the desired user action in as few clicks as possible — clear CTAs, simplified navigation, less friction.
PIEPP — the 5 stages every buyer moves through.
When consumers shop for a product or service they follow Problem recognition → Information search → Evaluation of alternatives → Purchase → Post-purchase evaluation.
Our SEO is engineered to make you the obvious answer at every stage — not just the search result that ranks #1 on a single keyword. That's how SEO compounds into a defensible lead engine instead of a one-time spike.
How we run an SEO program.
Audit
16 months of traffic, rankings and indexation reviewed in detail.
Prioritize
Pages tied to revenue first. We don't optimize for vanity.
Execute
Technical, on-page and off-page work, with content built to rank and convert.
Report
Monthly GA4 dashboards plus a plain-English summary your leadership reads.
Lift in organic conversions, national e-commerce client
Of historical data we baseline before we touch anything
Real account manager — no call center, no handoffs
Years optimizing for search engines
Quick answers before we chat.
SEO or PPC — which is right for me?+
SEO grows your business over time and works best when you have the patience for scalable growth. PPC is a quick boost when you need leads now or want to fill seasonal gaps. Together they're the best of both worlds — PPC for short-term results, SEO for long-term effect.
How long until I see results?+
Technical wins can show within 30–60 days. Ranking and traffic gains for competitive terms typically compound from month 3 onward.
Do you cover Generative Engine Optimization?+
Yes. Our SEO program now includes GEO — schema, entity and citation strategy designed for ChatGPT, Perplexity, and Google AI Overviews.
Often bundled with…
Ready to see what we'd do with your numbers?
Free 30-minute audit. No pitch deck — actual findings and an opportunity map you can keep.
Book my audit